Agency and communion as fundamental dimensions of social judgment – and Bogdan Wojciszke’s brilliant idea on perspective

The fundamental dimensions of social judgment and evaluation, called agency communion, are overarching constructs in many fields psychology. Agency is related to goal-striving “getting ahead”, communion forming bonds along”. These used both interpret behaviors, evaluate targets. Bogdan Wojciszke was the first relate these perspective, show that perspective an actor more closely agency, whereas observer communion. The “Dual Perspective Model” combines evaluation with leads a number far-reaching hypotheses on interactions. model has inspired research diverse areas psychology, such as brands, stereotypes groups, political leaders, gender research, desirability self-evaluation, bodily posture interaction, name just few. It been further developed broad-ranging theory applicable phenomena (social) lives his ideals it pleasure honor cooperate him.